Kopi Praja
Brewing a fresh identity for a pioneer in the neighbourhood
Before Bintaro became a hotspot, we had the opportunity to develop a comprehensive branding concept for the first coffee shop in the area. We came up with the name visual identity, and also interior design.
Kopi Praja’s logogram features diagonal lines inspired by the hatching technique used to mark locations on maps, which we also applied in the visual identity. The name “praja” is an Indonesian word meaning place or area, which reflects our vision that this coffee shop will be the trailblazer that brings community together and make the neighbourhood more vibrant.
- Client
- Kopi Praja
- Type of Work
- Branding
- Work Category
- Logo, Packaging Design, Sign System, Wall Art
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